Chapter Five:

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Be intentional on how you invite future participants to your workshop. Feature the emotional journey or personal transformation participants will experience by signing up for your workshop. This will build excitement and intrigue.

Photo: Tony Eetak

Design for collaboration, instead of for “customers” to ensure you are creating a meaningful impact

Photo: Tony Eetak

Designing for customer engagement is the primary purpose for why your workshop is occurring. 

Photo: Jamie Bell

How might you conclude your workshop in a way that provides meaning and leaves participants with resolution or wanting more?

Craft a conclusion to your workshop experience that summarizes everything participants learned- from start to finish. Communicate not only the tasks that you accomplished during the workshop, but also the potential personal transformation that occurred. 

Did participants learn a new skill? Did participants contribute towards building something for the greater good? If so, highlight and celebrate this journey that participants took with you during your workshop. 

Again, think about the emotion you want your participants to leave your workshop feeling. Then, outline the various activities that support this desired emotion. You may have multiple activities that are needed for each phase of your experiential design. It’s better to have more activities planned, than less. 

For a sample of ways to conclude your workshop, reference the following chapters.

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