Capturing the moment: Nunavut Inuk youth artist Tony Eetak captured this spectacular sunset on the west coast of Hudson Bay.

Chapter Three:

Tips from the Designer

I made a poster, and then formatted it for a social media and story post. The colors chosen are colors that represent the Inuit people, Blue and Gold.

Who do you send this to?

This is meant to be distributed to by anyone who wants to share this event to people in their circle. Ideally connections we have with people who have come from the north and moved into the cities who are aware of this event already.

This would hopefully reach the target audience being the Inuit, First Nations, and Metis populations living in cities like Winnipeg, if the message is coming from one of these types of people. Ideally it is distributed 7 to 8 months in advance through any of these forms. Something small to get them prepared.

As it gets closer, around a month before, start making weekly posts to help spread the word about the upcoming event.

Where do you hang flyers and posters?

This could be distributed at any places these people gather regularly in Winnipeg, and have a space to communicate with each other, on telephone poles, neighborhoods they may have a larger population in, and social media if that is something they are interested in.

Guidelines

I would say the only guideline is to include a time, place, and a separate version in their language(s). Keeping the words to a minimum, and possibly adding black and white photos instead of the white background would make it more appealing to certain audiences. Posting videos, along with the images i’ve made, on instagram, or facebook, could be useful as well a subheading.

Be intentional on how you invite future participants to your workshop. Feature the emotional journey or personal transformation participants will experience by signing up for your workshop. This will build excitement and intrigue.

Photo: Tony Eetak